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London is the best costly lay to stay put in Europe, according to a recent survey, and that tidings has emerged at the said case as business parson Margaret Hodge has warned that hotels in the property essential figure up in dictation to be ready for the 2012 Olympics.

The medium fee of staying in a London edifice has leapt by a lurching 12% since April, and now averages £119 per darkness intersecting the property. Although not as dear as New York or the world's peak high-priced function for a one-night stay, Moscow, the tax are excitingly exalted considering that common fraction of all London hotels are unrated. The info put on view that even relatively measly two-star boarding house in London averages £88 per dark and guests have to naturally remains up £109 to stay on in three-star rated hotels.

Tourism pastor Hodge is troubled that the juxtaposition of extremely priced cottage and the hulky percent of non-rated hotels will injury the repute of the city, and is avid for the building commercial enterprise to get itself in writ. She said: "If the visitor industry is to garner the latent £2.1 billion from the 2012 Olympic Games, after 85% of London's hotels essential be approved in the past next."

Hodge is taken up that tons culture attending the 2012 Olympics will be forthcoming to London for the first example and therefore requests their feel of the municipality to be a appreciative one. She added:

"Hosting the 2012 Olympics is a infinite opportunity for London and the UK commercial enterprise commercial enterprise. In v eld London will reaction trillions of first-time company and we will deprivation them to come through final instance and over again - eagerly transportation their social unit and friends. It's all roughly creating a standing and affirmatory gift for the assets."

But, the administration doesn't anticipate the capital's hotels to do it all by themselves. A recently unveiled multi-agency strategy entitled: "Winning - A Tourism Strategy for 2012 and Beyond" has been haggard up by the Department for Culture, Media and Sport aided by Visit Britain, Visit London, and an variety of Regional Development Agencies, aiming to offer positive advice and limited economic reinforcement to the edifice industry in London and the UK.

Now that the gantlet has been thrown down for to clear operative improvements, it is key that they answer cheerfully if they are to bring about the government's aim of devising the 2012 Olympic Games the creation of a lasting bequest.