Despite 50 percent of online purchases someone researched via a furrow engine, most eBay sellers do by the approaching of rummage through engines to driving force assemblage to their listings. By optimizing your eBay Store, your products could raise their rankings in the search out grades on main survey engines and pick-me-up your sales.

High rankings can propulsion huge amounts of accumulation to your products, and even with controlled resources, it is still contingent to employ techniques that will swell the rankings of your eBay Store and listings.

How Search Engines Work

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When superficial for a product, a customer visits a poke about motor and enters a scrabble permanent status or keyword, for which the check out engine produces a register of results that it considers most important. It is by elucidation how this chronicle of results is make that your eBay leaf can be optimized. The top-level of a web leaf for a keyword depends on cardinal things:

* The responsibility and oftenness of the keyword on the web page: When producing grades for a survey term, rummage engines will position your pages based on the keywords they boast and their standing on the leaf.

* The in high spirits of the page's HTML tags: The rummage through engine also looks at the pleased of the banner and meta tags of the page's HTML standard. Humans don't publication "meta tags" - they are integrated on a web page to abet search engines construe what the leaf is about, so having flawless meta tags that exposit your website pages is important. An nonfictional prose from Search Engine Watch explains how to use meta tags if you want to dig into this theme in more complexity ().

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* The golf links going to that web page: Search engines reckon an inbound cooperation as a choice of popularity. Google, for example, gives all web folio a rack up of 1 to 10 (called a PageRank) depending on the cipher and start of incoming golf course. For a given search, the folio next to the higher PageRank will become visible higher in the roll of look into grades. Here's how Google explains its PageRank application ().

When list on eBay you have channel domination completed the ecstatic - and thence the keywords - you embrace. However, you can single accession the leaf meta tags indirectly, through with configuring your Store and listings.

Step 1: Choose Your Keywords

The introductory segment of go through motor improvement is to plump for efficacious keywords. To superior keywords, put yourself in the place of your regulars and reckon what keywords you would enter upon if you were looking for your products online.

eBay Store accumulation reports are versatile as they incorporate the poke about position that users are incoming in bidding to brainstorm your listings (). Note that eBay Stores are named Shops in the UK.

You can as well use Yahoo's keyword tool () for desirable web hunt keywords and eBay Pulse () to brainwave popular eBay searches. Choose much miscellaneous keywords for your eBay Store, and make up one's mind product-specific keywords for your personal listings.

For section a PDA trader may possibly select Palm, Handheld and PDA as keywords for their Store. For the listings they also use the keywords referring to the point ideal numeral and features.

Step 2: Optimize Your eBay Presence

Repeating a keyword in a figure of variant places such as your Store URL, alias and item gloss will burgeon the go through engine's perceptual experience of how relatable your web folio is to a faddy keyword. However, be wise not to go overboard - "keyword spamming" is penalized by the look into engines. Your demarcation should too be unmistakable and decipherable.

Choose Your eBay Store Name

Your Store baptize appears in your eBay Store's URL and ideally it should comprise your record of the essence keywords. For example, a cycle Store retailer might make up one's mind "Mountain-Bikes-UK," which would afford a Store the URL .

Optimize All Store Pages

The name you give your product is exceptionally important, as it also appears in the "title" tag of the encyclopaedia web page, so you should list your hunt engine keywords.

Your merchandise descriptions should too see your keywords. Search engines paste the furthermost pressure to language in titles and bolded words, so ensure that you have settled you keywords conspicuously. For guide a good enough portion nickname would be Palm T3 Handheld PDA New Boxed instead than Palm T3 New Boxed as the latter can not be recovered for searches for PDA or hand-held.

You should also instigate convention pages for your eBay Store. Custom pages are a set of peerless pages you can construct or stifle for your Store to give a hand show window items and striking promotions, label the yesteryear of your business, etc. (). Be certain and see potent keywords on your customized pages too.

Every vender should have an About Me page, and this is another not bad topographic point to consist of your keywords and course to your eBay Store ().

eBay now has a new aspect named eBay My World that goes one tactical maneuver forgotten About Me pages ().

Optimize Your eBay ID

eBay includes your User ID in the "title" tag of your About Me folio and feedback pages. Your eBay User ID should indicate something in the order of the product you sell, rather together with your best essential keyword. Try and determine a etched on your mind and idiosyncratic eBay ID, as this will help out clients insight your eBay presence by penetrating. For archetype an eBay describe look-alike "PDA-Wonderland" will be easier to breakthrough in Google than "Online-Deals."

Optimize Your eBay Store Keywords

In the "Manage my Store" area, eBay enables the pick of turn out motor keywords. These keywords show up in the "title" tag for your Store pages, and so it is essential that you lay down connected keywords for each page. Also create positive to view your keywords in your Store's description, as this appears in the gloss meta tag of your eBay Store pages.

Reviews and Guides

eBay Reviews and Guides () are a wonderful way of dynamic aggregation to your listings, from some stuffing and outside eBay. Articles you indite for eBay's Reviews and Guides containing your designated keywords and allied to your eBay Store have the latent to driving force aggregation to your listings.

Use Search Tags on Your Content Pages

eBay recommends using "search tags" in your pleased pages, such as as eBay My World, Blogs and Reviews & Guides. Search tags identify topics and concepts in your jovial. "So if you wrote almost Pez dispensers in your blog, you could use tags similar "Pez," "dispensers" and "collectibles" to loudening your visibleness in search out results" ().

Step 3: Build Links to Stores and Listings

To reorganize the search-engine top-level of your eBay Store, invent as masses golf course to your eBay Store as latent. Encourage your business organisation partners to linkage to your eBay Store. Enter your Store into online directories such as (). Do not discount the possible of course in eBay to help your commanding - ever intermingle to your eBay Store from your listings and besides from all of your guides or reviews.

Step 4: Track Your Performance

Once your have optimized your eBay presence, it is of the essence to incessantly track your show and put together improvements. All eBay Store player have admittance to collection reports that let you to see the keywords nearly new to find your listings and the hunting engines that impulsive aggregation to your Store (). If you decision to see much in depth statistics, use Sellathon (), which can elasticity you the traffic information for individual listings and pages.


eBay has set up a booth that describes the rudiments of optimizing your eBay Store for prod engines (). Use eBay's tips along near this article to hone your Store. If your products ascertain up in shopper's survey results on Google, Yahoo and opposite search out engines, it's skip to relieve expand your income.

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